Commonwealth Bank

CLIENT
Commonwealth Bank

PROJECT
Integrated Annual Report
Remuneration Report (reconceptualisation)
Investor EDM’s
ASX Announcements
Investor Results Presentation
Annual Review 

Building belief

Commonwealth Bank (CBA) emerged from the Financial Services Royal Commission a simpler better bank.

When Armstrong began working with CBA in January 2020, we relished the opportunity to partner with them to communicate and build upon this narrative while also progressing their integrated reporting journey.

Enter COVID-19, a global economic shutdown and working from home…

There are many sayings that try to express the positives that can come from adverse events. However, the COVID-19 pandemic literally enabled CBA to tangibly demonstrate their commitment to supporting stakeholders and the broader economy through unprecedented events.

CBA led from the front throughout the crisis. Their leading role in Team Australia powered a further reset, building renewed trust in the community and enabling the Bank to truly demonstrate their values of Care, Courage and Commitment.

Armstrong helps clients to communicate how they create value for society, generating greater emotional connection and enhancing stakeholder relationships built on belief.

ANNUAL REPORT v

ASX ANNOUNCEMENT v

LETTER TO SHAREHOLDER v

Highlights

Best practice reporting consultancy
Conceptual communication design
Info graphics and iconography
Thematic development
Content consultancy and planning
Workflow strategy and management
Logistics and fulfillment
Photography
Digital

Impact

“The Armstrong team have added a tremendous amount of value to CBA’s reporting materials through strategic input, better processes and greater efficiency. In addition to delivering beautiful design solutions, Jen and the team also work hard to ensure the overall communication is effective and meet global best practice. Armstrong have become a key, trusted partner for our team. They truly go above and beyond.”

Erin O’Toole
Senior Manager, Investor Relations
Commonwealth Bank